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“Tony Florez has photographed many events for Sports Business Journal, from high-end awards galas to large conferences of more than 1,100 attendees.  He has a great eye for detail, provides colorful images and offers various images that really capture the spirit of the event.  He works hard, but is never in the way, he is so subtle in shooting that you rarely know he is there! Finally, he brings a nice and kind attitude that makes subjects feel at ease.”

Abe Madkour

Publisher and Executive Editor

Sports Business Journal


“Capturing polished brand images requires intention. It’s about curating the vision and bringing it to life. That’s why Tony Florez has been my go to photographer for over 13 years for my clients and my firm… because life is not a dress rehearsal.”

-Paula Steurer

Founder. Sterling Public Relations

“Tony is an absolute professional and is so easy to work with.   He makes you feel comfortable during the entire process.  This is your guy, we highly recommend him.”

-Irene F., Luminate Wealth Management



“Tony is one of the best photographers in the business.”

Mike K.

“Tony photographed us a few weeks ago in Corona Del Mar. He made our photo shoot fun and had us laughing.”

Kymmi L.

“I have known Tony for many years including my event at the Montage in Laguna Beach. Needed new professional head shots for work.”

Barry S.